Examines a few examples of 20th c. art which illuminate some reasons for artists' fascination with advertising, and reveal an ambiguous play on representation. Cites Robert Delaunay's 1913 painting, L'Equipe de Cardiff; Jasper Johns's 1960 sculpture of two beer cans, Painted Bronze; Andy Warhol's 1964 Brillo Boxes; David Robbins's 1986 series of photographic portraits of artists titled Talent; Philippe Cazal's photographs, L'artiste dans son milieu; the New York City agency, 'readymades belong to everyone'.
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