Pop art and consumer culture : American super market. 1992, x, 215 p., ill.; bibliogr.; index
ISBN
0292776535
Publisher
University of Texas Press, Austin (USA)
Publication country
United States
Abstract
(en)
Examines the reasons for the financial and eventual critical success of American Pop art, despite the initial disapproval of many critics. Study focuses on the period 1958-1968, demonstrating that the success of this movement was due to the integral relationship between Pop art and American consumer culture. Reveals that Pop art not only depicted and reflected consumerism but also appropriated the promotion strategies of corporate society. Draws links with the world of marketing, advertising, and mass media, noting that Pop art was promoted and publicized like any other consumer product.
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