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Retailing in the 1960s : the phenomenon of the boutique

Author
Ozzard, Janet
Document type
Article (journal)
Language
English
Source
Textile & text. 1990, Num. 3, Vol. 12, 5-14
ISSN
1051-4090
Abstract (en)
The boutique "explosion" began in London in the sixties among young designers on the edge of conventional merchandising (Mary Quant, Barbara Hulanicki). Beginning with Paraphernalia (1965) it was picked up in New York by big companies as a means of appealing to young customers in search of fresh designers.
Subject (en)
Subject (fr)

Origin

DatabaseBHA (Inist-CNRS/GRI)

Identifier19920701-00425620

Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d'une licence CC BY 4.0 / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 license