Examines the process of evolution whereby the idea of the instantaneous nature of photography, capturing motion, and the idea of the photograph as historical record, capturing the moment, gave rise to the association between photography and memory; sees the advertising that accompanied photography's introduction into the mass market as the clearest expression of the idea that photography should be used to capture and save memories; focuses on Eastman Kodak's advertising from 1888, the year of the introduction of the Kodak camera, to 1989.
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