Advertising immortality by Kodak

Author

Paster, James E.

Document type

Article (journal)

Language

English

Source

History of photography. 1992, Num. 2, Vol. 16, 135-139, 3 ill.

ISSN

0308-7298

Abstract (en)

Examines the process of evolution whereby the idea of the instantaneous nature of photography, capturing motion, and the idea of the photograph as historical record, capturing the moment, gave rise to the association between photography and memory; sees the advertising that accompanied photography's introduction into the mass market as the clearest expression of the idea that photography should be used to capture and save memories; focuses on Eastman Kodak's advertising from 1888, the year of the introduction of the Kodak camera, to 1989.

Subject (en)

• General history of art -- 1800-1945 -- Pictorial arts -- Photography
• Photography
• Memory
• 1800-2000
• Advertising
• United States
• Eastman Kodak Company!!Rochester (NY, USA)
• Cameras

Subject (fr)

• Histoire générale de l'art -- 1800-1945 -- Peinture et arts graphiques -- Photographie
• Photographie
• Mémoire
• 1800-2000
• Publicité
• Etats-Unis
• Eastman Kodak Company!!Rochester (NY, USA)
• Appareil photographique

Origin

DatabaseBHA (Inist-CNRS/GRI)

Identifier19930401-00367036

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