Studies the responses of visitors to three London museums as reflected by the images on their best-selling souvenir postcards. Notes that while visitors to the National Gallery and the Tate take home reproductions of paintings, which, as symbols of what the galleries stand for, reveal a process of internalization, the most popular postcards sold at the British Museum include images of the museum building; concludes that here the building itself provides some identity to a baffling and disparate collection of objects.
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