Argues that modernists largely succeeded in developing avenues for selling the image of the comfortable, consumerist family, and that this new vision gestured toward the liberatory possibilities of a technologically transformed social and political order. This new order would include a new middle class with an agenda for growth and consumption beyond the great class divide and a new woman who was simultaneously worker, housekeeper and prolific parent. Includes discussion of household appliances, kitchen design and advertising.
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