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Author

Lister, David

Document type

Article (journal)

Language

English

Source

Modern painters. 1993, Num. 2, Vol. 6, 55, 1 ill.

ISSN

0953-6698

Abstract (en)

Draws attention to the dangers of brand marketing in the arts in England due to business sponsorship; notes that BMW's sponsorship of a Rouault exhibition at the Royal Academy, London, involved a display of current models of cars in the courtyard.

Subject (en)

• General history of art -- 1945-present -- United Kingdom
• Corporations
• Great Britain
• 1900-2000
• Sponsorship
• Art
• Exhibitions
• Royal Academy of Arts||London (GBR)
• Advertising

Subject (fr)

• Histoire générale de l'art -- 1945-présent -- Royaume-Uni
• Société (entreprise)
• Grande-Bretagne
• 1900-2000
• Sponsoring
• Art
• Exposition
• Royal Academy of Arts||London (GBR)
• Publicité

Origin

DatabaseBHA (Inist-CNRS/GRI)

Identifier19940701-00343056

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