Il manifesto : arte e comunicazione nelle origini della pubblicità

Author

Pica, Vittorio; Picone Petrusa, Mariantonietta (Editor); Abruzzese, Alberto (Author of afterword, postface)

Document type

Livre

Language

Italian

Source

ill. (20 col.); bibliogr. ; 159 p. ; 1994

ISBN

88-207-1993-2

Publisher

Liguori, Napoli (ita)

Publication country

Italy

Abstract (en)

On the modern advertising poster, late 19th-20th cs., with a focus on Italy. Republishes seven essays (published 1896-1900) by Vittorio Pica on posters by Giovanni Maria Matalone and on poster art in Europe, Russia and America. Argues that the Italian advertising poster was born in Naples in the late 19th c.

Subject (en)

• General history of art -- 1800-1945 -- Pictorial arts
• Posters
• Pica, Vittorio, b.1866
• Art critics
• Italy
• Napoli (ITA)
• Mataloni, Giovanni Maria, 1869-1944
• Advertising

Subject (fr)

• Histoire générale de l'art -- 1800-1945 -- Peinture et arts graphiques
• Affiche
• Critiques d'art
• Italie
• Napoli (ITA)
• Mataloni, Giovanni Maria, 1869-1944
• Publicité

Origin

DatabaseBHA (Inist-CNRS/GRI)

Identifier19940701-00345849

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