The semiotics of retail space : an application of the repertory grid methodology

Author

Scott, Cliff

Document type

Article (journal)

Language

English

Source

Semiotica. 1993, Num. 3-4, Vol. 94, 295-304, 6 ill.

ISSN

0037-1998

Abstract (en)

Presents a method for eliciting consumer perceptions of retail environments, and gives the preliminary results of an investigation into consumer preceptions of department store entrances. The cases discussed are taken from four American cities.

Subject (en)

• General history of art -- 1945-present -- Architecture -- United States
• Storefronts
• United States
• 1900-2000

Subject (fr)

• Histoire générale de l'art -- 1945-présent -- Architecture -- États-Unis
• Devanture de magasin
• Etats-Unis
• 1900-2000

Origin

DatabaseBHA (Inist-CNRS/GRI)

Identifier19940701-00346120

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