Focuses on the nascent arenas of mass-circulation publishing and changing gender identities as expressed in concrete form in British fashion journalism 1870s-1880s. Concentrates on the ways that Myra's journal of dress and fashion and its competitors dealt with the opposing demands of private and public spheres. Aims to establish the manner in which feminine stereotypes were both created and sustained through the fostering of an intensified consumer literacy. Analyzes both text and graphics.
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