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Repackaging Rousseau : femininity and fashion in old regime France

Author
Jones, Jennifer M.
Document type
Article (journal)
Language
English
Source
French historical studies. 1994, Num. 4, Vol. 18, 939-967
ISSN
0016-1071
Abstract (en)
This article examines the ways in which the 18th c. French fashion press creatively repackaged Rousseau's ideas about femininity for the benefit of the fashion industry. The fashion editors took the existing discourse on fashion, which since the 17th c. had associated clothing consumption with aristocracy, luxury, and women's theatricality, and transformed it so that the consumption of fashions could be rendered compatible with domesticity. The editors did so by suggesting that fashion was fundamentally a product of taste rather than wealth and luxury. Broadly, the article suggests that by looking closely at the ways in which gender identities were shaped and negotiated within the realm of commerce, historians may be able to move beyond rigid understandings of the ways in which notions of public and private marked women's place within 18th c. French culture.
Subject (en)
Subject (fr)

Origin

DatabaseBHA (Inist-CNRS/GRI)

Identifier19960401-00284848

Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d'une licence CC BY 4.0 / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 license