Reassesses Rothenstein's achievements as principal of London's Royal College of Art during the interwar period. Describes conflicts in establishing the college's mission - whether it should train art teachers, industrial designers or practicing fine artists. In concentrating on fine art, Rothenstein carried an initially feeble institution through a period when its "true" mission was politically and culturally hard to achieve, but he did something worthwhile in its place. Evaluation of this requires a pluralism that can see the conservatism of his favorite artists not merely as reactionary but as part of a series of discourses about visual communication, the possible languages of art and the problems of teaching them.
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