Establishing modern advertising languages : patent medicine newspaper advertisements in Hong Kong, 1945-1969

Author

Wong, Wendy Siuyi

Document type

Article (journal)

Language

English

Source

Journal of design history. 2000, Num. 3, Vol. 13, 213-226, 21 ill.

ISSN

0952-4649

Abstract (en)

Using newspaper advertisements for patent medicines from Sing tao daily, one of Hong Kong's earliest newspapers, traces the formation of modern advertising languages in Hong Kong from 1945 through 1969. Argues that Hong Kong advertising culture and the resulting consumerism developed under the influence of Western advertising techniques, images, and ideology.

Subject (en)

• General history of art -- 1945-present -- Pictorial arts -- Prints and illustration -- China
• Advertising
• Newspapers
• Iconography
• Medicine
• Graphic design
• Influence
• Occident
• Consumerism
• Hong Kong (CHN)
• China
• 1900-2000
• Text
• Imagery

Subject (fr)

• Histoire générale de l'art -- 1945-présent -- Peinture et arts graphiques -- Estampe et illustration -- Chine
• Publicité
• Journal d'information
• Iconographie
• Médecine
• Graphisme
• Influence
• Occident
• Consommation
• Hong Kong (CHN)
• Chine
• 1900-2000
• Texte
• Image

Origin

DatabaseBHA (Inist-CNRS/GRI)

Identifier20021001-00132990

Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d'une licence CC BY 4.0 / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 license